4 AI Content Marketing Workflows That Actually Work

If you know me, you know I’m skeptical of AI.

Most of what gets sold as “AI in content marketing” is either an overhyped demo or a generic prompt that falls apart in real use.

So, I tested 20+ tactics across audience research, content planning, and editing. Real client work, real articles, real competitor analyses.

Most didn’t make the cut. Four did.

I wrote this guide for Search Engine Land to walk through what those four are.

Pulling verbatim customer language from reviews and Reddit. Running subtopic gap audits against competitors. Building SERP-driven content briefs. Maintaining brand voice at scale through AI-enforced style guides.

It’s the full breakdown of the workflows that earned a spot in how I actually work.

Read it here: 4 Impactful Ways to Use AI in Content Marketing