Press coverage isn’t gated by who you are. It’s gated by whether you make a journalist’s job easier.

That’s the part most people miss.

Journalists aren’t sitting around looking for celebrities to quote. They’re on deadline, scanning a hundred pitches for the one that’s clear, specific, and immediately usable.

The expert with the perfect quote ready to copy and paste beats the famous name with a vague reply, every time.

Credibility isn’t status. It’s relevance.

I wrote this guide for Backlinko to walk through how it actually works.

Setting realistic expectations, picking the right platforms, writing pitches that get used, following up without being annoying, finding mentions you didn’t know you got, building a journalist network, proving ROI.

It’s my full playbook for turning journalist outreach into a real channel.

Read it here: Journalist Outreach: 9 Steps to Earn High-Authority Links