A location page should do five jobs at once. Most I see don’t.

The good ones rank in organic search, anchor your Google Business Profile, get cited by AI, work as paid landing pages, and convert visitors into leads.

The bad ones sit there. Technically live, technically indexed, technically failing.

The difference isn’t word count or keyword density. It’s whether the page was built for how customers actually interact with that business or just dropped into a template with the city name swapped out.

I wrote this guide for Backlinko based on the location pages I’ve built for clients over the years.

It’s got two templates, the depth modules that separate pages that rank from pages that don’t, an experiment on what AI actually cites for local queries, and how to scale without falling into the duplicate content trap.

It’s my full playbook for getting a location page to do all five jobs.

Read it here: How to Build Location Pages That Rank, Convert, and Get Cited